Notes on doing business well
Shoptalk is where we look more closely.
At changing consumer habits. Interesting businesses. Useful technology. Good design.
High streets. Hospitality. Communication. Service. Things larger organisations
get right and things independents do better.
Occasionally we simply find something worth talking about.
Borrow this: the supermarket own-label
What independents can learn from the humble own-brand range – and why making different things look as though they belong together is more useful than making everything look the same.
Borrow the Thinking, Not the Budget: Who are you really selling to?
What consumer insight can do for a small business – even when there isn't a research department, strategy team or sizeable budget to pay for one.
Marketing the market town
What happens when the thing you're trying to sell isn't a shop, hotel or restaurant, but an entire place – and nobody is entirely in charge of it?